This week, Iron Maiden is back in the news proving again why they’re still a band that matters.
Using honesty, loyalty (and little help from big data) to get fans, not sue them.
Well played Maiden, well played!
“We are all travelers in the wilderness of this world, and the best we can find in our travels is an honest friend.”
– Robert Louis Stevenson
After completing my evening chores last night I decided to watch a little television. Not in the mood for anything too thought provoking and not having a strong desire to sit through a marathon dramatizing the raping and pillaging of New York City via Dick Wolf, I scrolled through the bagillion stations. It was 9pm, so I knew I had to act quickly as shows were just beginning. Buried deep down, on the Palladia Network, I noticed a documentary about British metal gods Iron Maiden called Iron Maiden: Flight 666. I like music so I shrugged my shoulders and decided to give it a try.
Growing up Iron Maiden wasn’t really my kind of music. I tend to go for the more visceral rock and roll stuff. My heavy metal tastes were practically nonexistent. For me, Iron Maiden always seemed geared for the Dungeons & Dragons set and I didn’t run with that crowd. Come to think of it, that crowd didn’t run with that crowd, there was no running at all. They simply sat in their own suburban dungeons playing the game. Nonetheless, the lone rock station in town played a few songs and I grew to like those songs and there ended my interest in Iron Maiden. Until last night.
The premise of Iron Maiden: Flight 666 is pretty simple. A documentary crew follows the band over 45 days, 23 shows in 11 countries accounting for almost 50,000 flying miles, filming the first leg of their 2008 World Tour. Right away I thought that was a pretty aggressive itinerary but the absolutely fascinating part is that the band chartered a 757, dubbed Ed Force One, to carry all of their equipment and crew allowing them to tour more efficiently.
The logistics of a world tour are immediately streamlined when you are responsible for all of it. But to find out that the lead singer, Bruce Dickinson, was the pilot of the 757 made me giggle with glee. Its one thing to be the lead singer and responsible for 20,000 peoples enjoyment during a live show and then entirely another to be responsible for that and then responsible for 70+ peoples lives as they travel to the next date.
If ever there were a renaissance man for rock and roll, it would have to be Bruce Dickinson. In fact, in 2009 Intelligent Life Magazine named him a living example of a polymath (someone who’s an expert in a significant number of diverse subjects). Here in the states, we’d probably have someone like that medicated and label him ADHD. In addition to being the lead singer to one of the more successful metal bands in history, he holds an airline transport license, owns aircraft maintenance business Cardiff Aviation Ltd., served as Marketing Director for Astreus Airlines, for eight years was a DJ on BBC radio station 6 and for four years on BBC Radio 2, wrote two novels about a character he named Lord Iffy Boatrace, a semi-transvestite British land owner (yea, they were published and successful), is an avid fencer and owns Duellist, a fencing retailer. I’m sure I am leaving some stuff out, but clearly, Dickinson is more than just a rock singer.
Now, for the cynics out there who say that rock and roll is dead, after watching Iron Maiden: Flight 666, I don’t think that is the case. It may be in a deep coma and on life support, but dead it is not. Seeing how fans reacted to Iron Maiden in South America is truly overwhelming. Seriously, the scenes from Costa Rica, Chile, Argentina and Brazil are insane…and I don’t mean fans at the shows, I’m referring to the fans waiting outside the airports and hotels.
Iron Maiden has been together for well over 30 years! These guys are not 20 something hipsters, they’re all over 50 and they look it. Not in a bad way, they look like quite normal guys, aside from the hair and tattoos. In other words, no plastic surgery, no liposuction, no personal trainers, no bizarre rituals to maintain youth (unless you count drummer Nicko McBrain’s post concert ritual of eating pizza).
Rock and roll means something to the people in those countries.
In one particularly poignant scene from the Costa Rican concert (I think), they cut to a fan that had caught a drumstick from Nicko McBrain. This fan cradled that drumstick and was crying. The camera slowly moved in on him as he wiped away his tears. The shot stayed on him just long enough so that one could comprehend what that drumstick meant to him. Clearly, this was more than just a drumstick.
Of course, Iron Maiden’s music is the reason they still play arenas and stadiums around the world. However, to get that kind of reaction from fans means it has to go deeper than just the music.
From what I saw in the documentary, it is Iron Maiden’s commitment to honesty and loyalty that makes them one of the more relevant bands today. It’s that honesty and loyalty to their music and their fans that, 30 years on, still shines. That’s the reason that guy cried while he cradled the drumstick.
In the past 50 years, virtually every country in South America has witnessed a revolution or been bled dry by their leaders under the guise of the “free market” or culturally and economically screwed by multinational corporations or the IMF or The World Bank or drug lords or some combination of all of those.
As that guy cradles that one drumstick, isn’t it possible that one stick of wood represents a symbol of life, of hope?
There is no rhyme or reason why some things resonate with some people and not with others. For me, Iron Maiden songs are lyrically too verbose and reference things I have no interest in; and the music is undoubtedly amazing and technically flawless but strikes me as lacking emotion. I don’t have the visceral reaction to Iron Maiden that I get from, say, Pearl Jam. I certainly don’t think one is better than the other, it’s just my preference. And then it struck me why Maiden remains so popular. The integrity that Pearl Jam projects to me is the same for Iron Maiden fans.
Seeing the band behind the scenes made me realize how real they truly are. They appeared to be genuine guys who just really love life, their life. There were no shots of mansions, glitzy hotels, groupies or ridiculous parties. No in your face “we’re rich rock stars”, aside from the 757, but when the whole crew is on board and the lead singer is the pilot it sorta negates any envy. No temper tantrums. Oh, I’ve no doubt some of that stuff happens, they are rock stars after all. But you know what? It happens to everybody, regardless of job profession.
Iron Maiden: Flight 666 is really a documentary of the band as people. And you know what? They seem to be really nice people! It in no way appeared to be an act for the cameras either. All six members come across as really solid average blokes. In addition to the already covered Dickinson, bassist and Maiden founder, Steve Harris travels with his family, drummer Nicko McBrain and guitarist Dave Murray are avid golfers, guitarist Adrian Smith is a tennis player, guitarist Janick Gers is a bit of a wanderer. All in all, they appear to be pretty normal and well grounded guys.
But their honesty is just part of it; their commitment to each other is amazing. Of course, being in a band for 30 years, there is some strife. And while I am certain it still exists within the band, thankfully, this film left it out. What it showed was how loyal the band is to one another. It’s fairly obvious they are not all the best of friends, but they seem to have found a way to travel and work with one another without seemingly sacrificing too much in the process.
They’re loyal to their crew. I’m fairly certain I didn’t see a crew member under 40, which tells me they’ve probably been together awhile.
They are loyal to their music, bassist Harris is seemingly the keepsake. He, along with current producer Kevin Shirley, maintain the loyalty of the Iron Maiden sound, which has remained consistent throughout their career.
They are loyal to their fans. As guitarist Adrian Smith tells it, (I’m paraphrasing here) “If I am outside and you want an autograph or photo, fine, I get it, that’s part of my job. I’m happy to do it.”
More tellingly, they have had the same manager, Rod Smallwood, since 1979. Now THAT speaks volumes to the character of the band. How many bands have catapulted their managers once they achieve fame? How many have fired managers as a result of either their own greed or the managers greed? How many managers take on more than one client and then wait for one to hit and then give themselves totally to that artist?
Forget rock and roll, in ANY industry, to find that kind of allegiance from either side is rare. But BOTH sides? And to think that doesn’t get noticed by fans is foolish. Trust me, we notice and it resonates with us because that kind of loyalty manifests itself in the way the band operates, both professionally and artistically.
Honesty and loyalty, in the world outside Iron Maiden, has been trumped by deceit and self interest. Corporations prove time and time again they’ve no loyalty (forget about honesty) to their employees. Employees have no loyalty to the companies they work for because they know the companies have no loyalty to them. Employees have no loyalty to one another because they either want to keep their job or get ahead, not realizing the game is fixed against them. It’s pretty shitty all around.
It’s no wonder we continue to spiral down the rabbit hole toward a revolution.
Just imagine if corporations respected their workers enough to be loyal, to be honest, treat them accordingly and share in their riches? Imagine if employees felt valued? Imagine if employees cared enough for one another to help them achieve their goals?
After watching Iron Maiden: Flight 666, I can’t say I saw any evidence of the band being cognizant of their seeming dedication to honesty and loyalty. From what I saw, it appears to be just part of who they are, its part of each member’s genetic code. It also doesn’t appear to be part of an agenda or PR stunt. They are just good guys. Sometimes it is that simple.
It’s these traits, and their artistry, that allow them to keep their long time fans and speak to new fans. It’s the reason Bruce Dickinson remarks “Our audience keeps getting younger, not older.” I might submit they keep getting younger because you can’t lie to kids because they haven’t ingested some of the cynicism that comes with age. If music is Iron Maiden’s spoken bond with their fans, their dedication to truth and honesty is the unspoken bond.
Now look, I’m no dummy. I’m aware this was a movie and it’s supposed to paint them in the best light possible. They’re also rock stars, so I suspect there is some dark shit hiding in each of their closets. Regardless, if you are not a good person there is no amount of editing or post production shimmery that can hide that. If you are an asshole, it eventually shows up.
As a band and as individuals, the Iron Maiden organization appears to be asshole free and built around five really good people. I suspect when they formed the band their intention was not to serve as some sort of beacon of light to truth and honesty, but 30+ years on, they are. Thankfully.
This is a sentence I never thought I would write, but here it is:
The world needs more Iron Maiden. And from the looks of it, they’re getting it!
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