Left of the Dial*

“The unexamined life is not worth living.”
– Socrates

What’s that saying “Today is the first day of the rest of your life”?

or is it “What the fluck”?

Either way, today I am launching my first digital magazine entitled wait(er). As the name suggests, it is a magazine devoted to stories about the front of the house workers of the restaurant industry. It would seem that television has gone to great lengths to make the back of the house employees, like chef’s, superstars. I might suggest those shows are disrespectful to the true culinary artisans, but that is another argument.

Somehow waiters, waitresses, bartenders, busboys, hosts, etc. have been left out of the small tube mix. It’s not that there isn’t any lack of dynamism among the workers, there is. Something tells me it has more to do with the fact that so many of the FOH workers are most certainly not ready for prime time.

I should know. I was one of them for over ten years.

If you read my post yesterday, you got a sample of what wait(er) is. “Losing the Gamble” is my article for the inaugural issue and available for free by clicking on that link.

The editorial objective of wait(er) Magazine is simple, to provide a home for good stories from, for or about those people in the service, or “serve us”, industry. Some of those will be first hand accounts, some will be profiles, I’m developing some profiles of organizations. There will be solid journalism and there will be loads of snark. As a result of my secondary objective, to provide a home for new and developing writers, there may be grammar hiccups to start, but we’ll get them ironed out.

I hope you will share in the excitement…by doling out the .99 cents a month!

About two weeks ago the idea came to me and I decided to test the water, as it were. I cast a net across craigslist placing ads in San Francisco, Seattle, Toronto, New York, New Haven, Austin, Houston, Minneapolis/St.Paul, Chicago, St. Louis, and a few others, looking for writers. The response and feedback was overwhelming. I thought maybe, just maybe, I was onto something…I dunno, we’ll see.

I can tell you that I received emails from writers of all sorts. Bloggers, experienced journalists, high school kids, recent graduates, et al. and it seems that a lot of people have either worked or work in the “serve us” industry and were eager to share their stories. wait(er) Magazine will provide them an avenue to do that.

I recently sat down with myself to ask me a few questions that I thought people may be curious about.

Why wait(er)?  I dunno, the image popped into my head like that and seconds later I though, “Yea, that looks and sounds kind of cool.” Seriously. Oh sure, I could pontificate about some sort of significant meaning behind the parenthesis and lower case, but I would be making it all up. I’m too tired to go down that creative rabbit hole. I honestly just thought it looked cool.

Why not waitress(es)?  Truthfully, that was a concern but in the research I did (albeit, extremely limited) I realized that waiter is not defined as gender specific, we assigned it the masculine property.

So, just restaurant workers?  No, of course not. Barista’s, fast food employees, food truck employees (please I’d like anyone to explain that phenomenon to me), pretzel cart guys, I don’t care.

Why digital and not print?  My last name is Higgons, not Newhouse. I don’t have the kind of scratch, or access to it, to bankroll a print magazine. Besides, then I would have to move to an advertising based model and frankly, I see no need for that. Personally, I feel we are slammed with advertising everywhere we turn and it would be nice to escape from it now and again.

Trust me, you don’t really wanna open up the advertising business model discussion with me. I have thoughts.
Suffice it to say, digital made the most sense personally and economically.

Did you read everything that was sent to you?  I did. I still am actually. It’s just me right now. Well, the dogs and cats try to help, but they’re not literate beyond “sit”, “get off that” and “shut the fluck up” and they have enough trouble with those. So yea, I read everything and will continue to.

Did you edit as well?  I did and admittedly, that is not a strength of mine. So, you may see a few mistakes here and there. There is beauty in perfection and imperfection. If anyone knows someone willing to do some editing, pro bono or at a seriously reduced rate, contact me!

Did you pay the writers?  Yes. Well, not as of this writing, but I am going to. I think it’s important to pay people what you can for their creative efforts and time. I get doing stuff for free, but having done a lot of free work, especially writing, over the past five years, I wanted to be able to offer writers something, other than a venue, to recognize that I value their work.

I felt vindicated today when I read an exchange between journalist Nate Thayer and The Atlantic. They wanted to re-purpose a blog post of his…for free. They claimed to be out of money to spend on digital. They further went on to say they only pay 100 dollars. The Atlantic. COME ON! Thayer has been getting some flack about his stance, but I think he’s right. Free is fine if you are starting out but eventually you gotta get paid and you deserve to get paid.

Anywho, yes, I am paying the writers. It ain’t much but it is what I can afford, with the promise that as wait(er) grows, so will the rate.

Are you getting paid?  No. I’m bootstrapping everything so it’s unlikely I will see any personal returns for some time, if ever. For me, it’s about the experience and constructing a hive of like minded individuals.

How much did it cost to start?  None of your business. More than I have but not enough to stop me from doing it. That is one of the true joys about them Internets, you can go from concept to fully realized vision in two weeks and not break the bank. And look, I am a firm believer that just because you can do something doesn’t mean you should. This just feels right.

Where do you see yourself in five years?  Go to hell, this isn’t an HR interview.

Is there any type of story you are interested in?  Nope. Not at the moment. Pitch an idea. All I am looking for is honest stories that are told well. Leave the revenge piece about a shitty manager or owner for the blog.

Does everyone have a story to tell?  Oh yea! If you have worked in the food “serve us” industry in any capacity for longer than two weeks, you have at least ONE story. And if you don’t have ONE story, then you either weren’t paying attention or weren’t working hard enough. People are crazy and, eventually, they go out to eat.

Will you share all of your stories? All of them, no. I did that work for a long time and am thankful for the experiences and the living it provided me. Truth be told, it’s a job like anything else and it had its routine. BUT when it went bat shit crazy, hilarity ensued, especially in hindsight.

In a restaurant, it’s not just a Power Point slide malfunctioning, it was usually something far worse. It’s those bat shit crazy stories that still make me laugh and shake my head. Let’s be honest too, the story behind some manager who builds an epic PP deck only to have it malfunction is just never going to have the legs of a story about trying to explain to a customer why there was a spider in their salad or kicking someone out of the bar because they haven’t tipped you in four hours.

Will you tell a story in each issue?  That is not my plan. I didn’t create it so I could relay my own personal experiences. I have a blog for that. If I feel they fit, sure. If I feel the need for content, sure. Mostly, I am looking to build the hive.

wait(er) Magazine is for other people to share their stories and to give new writers some exposure. Front of the house staff are a unique group of people…and we’re everywhere. In the restaurant business, after a busy night (actually after any night) you would go drink and talk about your shift. I’d like wait(er) Magazine to be the bar you went to with your fellow workers to commiserate. Sometimes you’ll laugh, sometimes you may get angry, hopefully never cry; hell, sometimes you might learn something but above all else, I am simply hoping you’ll enjoy it.

How often will you publish wait(er) Magazine? A new issue will come out the first Tuesday of each month…to start.

What platforms is wait(er) available in?  Currently, just web subscription, Kindle, MOBI and EPUB. Apple iOS is forthcoming, but they require one issue to be published before submitting it to them for approval. I suspect iOS will be available soon. I’m reticent to give a time frame. Follow us on Twitter @writermag, Facebook, Google+ or on WordPress, for all the updates, etc.

Any last words? Never any last ones, but I will leave you with these:

“We learned more from a 3-minute record, baby
Than we ever learned in school
Tonight I hear the neighborhood drummer sound
I can feel my heart begin to pound
You say you’re tired and you just want to close your eyes
And follow your dreams down
– Never Surrender
Bruce Spingsteen

CLICK ON THE WAITER AND SUBSCRIBE!

Waiter Issue 1

* – The phrase used to mean something, sadly now it doesn’t. Nonetheless, this is a nod to a constant source of inspiration for me, The Replacements.

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